Özet:
Today, it is known that sport has made a significant progress associated with its transition into a visual
product and increasing needs of the people to keep fit and for healthy life as well as developing information
technology and a growing leisure culture. As a social institution, sport’s presence of an ever-growing structure in
economic and cultural organizations has necessitated this social phenomenon’s reappraisal when the changing
economic and social conditions of the world have been taken into consideration. Thus, sport has its share from the
incidents in the process of globalization that has made the conditions for international competition and free market
economy, and the world’s transform into a single market dominant. To survive in today's rapidly changing
competitive environment, companies should constantly change and renew their products, services and production
methods. In this context, a new and age appropriate administrative mentality emerging in recent years has begun
to be used. This governance model is innovation. It is defined as the use of new methods in social cultural and
administrative environment. Innovation, a persistent administration model means meeting the individual and social
needs at a better level. By means of Innovation meaning of the word means renewal, or innovation, companies
have been developing administrative strategies for sectoral mobility by following the requirements of the age.
However, the point emphasized here the use of innovation as a method converted into economic and social value
added not as the new one. With the developing technology, it is ever inevitable to form sport clubs into a structure
that is competitive and could produce goods and services, acting fast and flexible, harmonising with changes and
transformations within the scope of innovation method of administration. These innovation methods, which could be
applied in sport based, not also could enlarge the scope of sport clubs but also constitute a powerful and proactive
structure that carry out its assignments and responsibilities. In this direction, ıt is aimed in this study to examine the
applicability of the innovation administration model, one of the different administration models which are the
necessities of developing economic life at sports clubs. Also, it is tried to mention the effects of innovation
administration for the sustainability of competition in the world of sport industry.
