Özet:
Olympic Games, World Cups, Continental Championships, sometimes even local Sportive Organizations of
nations arouse a global interest across the world. This interest becomes widespread by means of media as a
progress indicator of information technologies. As the number of sports viewers reach to billions, this situation
enables rapid increase of earning rates obtained from live transmission, sponsorship, advertisement and sales of
licensed goods. Present situation makes the adoption of a commercial and professional viewpoint necessary for
the clubs to continue their existence and to strengthen financially. Chief Executive Officers (CEO’s) who develop,
execute prospective strategic policies of the company he/she is working for and inspect the things done, and who
have characteristics of a theoretician and practitioner, appear as a powerful director type candidate to fill the void in
the club administrations. In this study, we tried to establish applicability of CEO’s, with whom we confront in the
general business management, within the organizational and commercial administrative mentalities of sports clubs
that have part in the sports sector and turned into a business organizations.
